Dear Friends of UFAH,

The iconic Fred Rogers once said, “Often when you think you’re at the end of something, you’re at the beginning of something else.” As we said “goodbye” to 2020 and embarked on a new year, that statement is probably more relevant than ever before. After all, 2021 is not simply a new year. It represents so much more than that -- new hopes, new dreams, new goals, endless possibilities, and for UFAH, the start of a new campaign that Jay and I are honored to co-chair once again.

The year 2020 was wrought with challenges because of the pandemic. The quick spread of the disease had severe consequences for society. Beyond the horrific numbers of death, production of goods and services as well as trade was hindered or stopped. Unemployment increased quickly, and many people faced reduction of income or loss of it. Yet, in the greater La Crosse Community, the hopes and dreams of the UFAH campaign team came true. We exceeded our goal of $125,000 by over $10,000 and were able to impact positively 12 different arts and humanities organizations in our community. We live in one of the most beautiful and GENEROUS communities on earth.

This year, we are unveiling the theme, “Invest to Enrich our Vibrant Lifestyles” which speaks to your engagement in our community that energizes and captivates the imagination as well as rejuvenates the mind, body, and soul. Your donation serves to enhance 12 widespread and varied organizations in our community which in turn adds vibrancy to our everyday lives.  Please help us once again this year with your engaged investment to UFAH on behalf of the arts and humanities.

With warmest wishes and many thanks,

Jay Lokken and Ken Riley

2021 Campaign Chairs